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A Structured Performance System

BOOORA

Rebuild Your Body. Strengthen Your Mind. Show Up For The People Who Matter.

Booora is more than training.
It is a mindset. A comeback. A commitment to become the person your family can rely on.

We build strong bodies, disciplined minds, and powerful habits so you can show up fully for the people who need you most.

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Felipe Barbosa

I am a personal trainer and life coach based in Dublin, Ireland and I have lived here for over 20 years. Before coaching, I spent most of my career as a professional chef. Fitness was always a passion running alongside it.

My decision to become a coach was not just professional. It was personal. I went through one of the hardest periods a person can face: losing my son, and rebuilding from financial collapse at the same time. It was during that time that I discovered, firsthand, how transformative it is to stay physically and mentally strong, not for yourself alone, but for the people who need you.

That experience changed everything. I realised how many people are carrying similar weight, silently, daily. And I knew I had something real to offer: not just programming, but lived understanding of what it means to rebuild from the ground up.

Train smart. Act with courage.
Lead with service.

Progress is not loud. It is consistent.
At Booora, discipline is not extreme. It is daily.

What is Included in Every Program

  • Individualized training programming
  • Performance and mobility development
  • Practical nutrition strategy
  • Habit and accountability tracking
  • Recovery and stress management
  • Weekly progress reviews

Why clients choose Booora

Felipe does not coach from a textbook. He coaches from experience, what it takes to rebuild your body, your mind, and your life when everything feels broken. That is the difference.

Personal Training

Each session is 60 minutes of focused, structured work built entirely around you. We cover strength, movement quality, and conditioning, progressing at a pace that challenges you without burning you out.

Beyond the session itself, every client gets a personalised training program, practical nutrition guidance, habit and accountability tracking, recovery support, and WhatsApp access throughout the week.

Sessions are available in-person in Dublin or fully online. Frequency and pricing are discussed when you reach out. We will find what fits your life and your goals.

Get in touch to discuss →

Rebuild From The Inside Out

Sometimes the weight you are carrying has nothing to do with the gym. This is a dedicated 1-on-1 coaching program for those going through a difficult chapter and who are ready to start writing a better one.

Mindset and Discipline

Break the patterns holding you back. Build a daily structure that creates momentum even when motivation is gone.

Rebuilding After Hardship

Loss. Burnout. Financial collapse. Relationship breakdown. Whatever knocked you down, we work through it with honesty, structure, and a real path forward.

Fatherhood and Family

Being present. Being strong. Showing up for the people who rely on you even when you are running on empty. We work on what that actually looks like in daily life.

Career and Purpose

Clarity on where you are going and why. Cut the noise, identify what matters, and build a direction that aligns with your values, not someone else's expectations.

How It Works

  • 100% online, sessions via video call
  • Weekly 1-on-1 sessions with Felipe
  • Structured action plan between sessions
  • WhatsApp check-ins for accountability
  • Honest, direct, experience-backed guidance
  • No scripts, no textbook, real conversation

"I am not going to tell you what you want to hear. I am going to help you figure out what you actually need and build the discipline to get there."

Felipe Barbosa

Apply for Life Coaching

What Clients Say

"
★★★★★

When I first started working with Felipe, I was in one of the darkest periods of my life. I was struggling with severe depression, anxiety, loneliness, low self-worth, and a complete loss of direction. Through his support, guidance, and patience, I've learned how to manage my emotions, challenge negative thinking, and start developing a healthier relationship with myself. Today, I am healthier, more self-aware, more resilient, and more hopeful about my future than I have been in years.

Andrew Atkinson
Google Review
"
★★★★★

I have a pleasure to have Felipe as my personal coach. He is super supportive and energetic, he is always trying to make you bring your best on each section. Highly recommend

mayane paiva
Google Review
"
★★★★★

Felipe takes a holistic approach, tailoring sessions to suit each individual. His style is based in curiosity, he listens, encourages, supports and motivates with intention and good humour.

Teresa Tarpey
Google Review
"
★★★★★

Highly recommend Felipe. He is knowledgeable in both how to train at the gym and how to recover (diet, sleep etc) and helps you build an healthy lifestyle overall. Felipe is also fun to train with and makes those tough gym sessions more manageable and something to look forward to!

Srikant Jayaram
Google Review
"
★★★★★

5-star rating on Google Business Profile.

Anne Marie Flynn
Google Review

Common Questions

Not at all. Booora is built around you wherever you are starting from. Whether you have never trained before or you are returning after a long break, the program is designed from your baseline and progresses at your pace.

Sessions take place at Raheny Shopping Centre, Dublin, 1st Floor River House. Easy to find, good parking, and a solid setup to get the work done.

Remote coaching is fully delivered online. You get a structured weekly training program, regular check-ins via WhatsApp, nutrition guidance, and a full feedback and accountability system. Same quality, no gym required.

Most clients notice meaningful changes in energy, sleep, and strength within the first 2 to 3 weeks. Visible physical changes typically follow by weeks 4 to 6. The system is built for sustainable progress, not quick fixes that disappear.

Both. Booora was built on the understanding that physical and mental strength are inseparable. Coaching touches on mindset, stress management, habit building, and accountability because showing up consistently is as much a mental skill as a physical one.

Felipe will reach out personally, usually within 24 hours, for a free intro call. No pressure, no hard sell. Just a real conversation to understand where you are, what you need, and whether Booora is the right fit. If it is, you will get started right away.

Qualifications

🏆 Certified Personal Trainer
Level 4 Personal Trainer Certificate
Elite Academy, Dublin
Accredited by REPs Ireland (Register of Exercise Professionals) at European Qualification Framework (EQF) Level 4
🏆 Life Coaching Certification
Certificate in Life Coaching
The Career Academy
CPD Accredited, IARC & ICOES approved
🏆 Nutrition and Habit Coaching
Elite Certificate of Nutrition with Physical Activity
Elite Academy, Dublin
Accredited by REPs Ireland at European Qualification Framework (EQF) Level 3
🏆 Counselling
Certificate in Advanced Counselling Skills
The Career Academy
CPD Accredited, IARC & ICOES approved

Let's Get It Done

Every transformation starts with a single decision. Fill out the form and Felipe will get back to you personally for a free intro call.

No pressure. No pitch. Just a real conversation about where you are and where you want to go.

"Progress is not loud. It is consistent. Let us build yours."

felipebooora@gmail.com 📱+353 87 990 0531 (WhatsApp)
📍1st Floor River House
Raheny Shopping Centre
Dublin, Ireland